Impact Digital Business Strategy on Competitive Advantage in the Banking Sector

This study investigates the connection between digital business strategy and achieving competitive advantage by using four capabilities, namely managerial, operational, IT, e-collaboration that depict a seen as need to achieve improve boost competitiveness. Structural Equation Modeling (SEM) was used one of data analysis techniques, many 832 banking personnel participated in survey respondents. The results show company's is strongly influenced its strategy, represented organizational managerial skills, operational IT electronic collaboration capabilities. In addition, this sheds fresh light on importance sustainability relationship Furthermore, study's conclusions can be applied other growing markets.